Wednesday, July 09, 2008

Search Engine Optimization Tips For Better Indexing of Your Website

If your website is frequently visited by the Search Engine crawler then it is the first sign that your site appeals to that Search Engine. One needs to design a website in such a way that Search Engines find it important and thus love to crawl it quite frequently.
You cannot force a Crawler to visit you website more often, but of course you can do things that would attract crawlers to your website. You can take following measures to increase crawl rate:

  1. Keep updating your content regularly - You need to update your website frequently, because Search Engines are looking for website with good amount of activity.
  2. Check for Server Errors: When crawlers reach your page you don't want to them to face a server error or an unreachable page, Webmaster tools can help you with this.
  3. Page Load Time: Crawlers have limited time to crawl your website; if it takes too long to index a single page then chances are that not all your pages will get crawled. So keep your pages light.
  4. Check the site internal Website linking: Be sure there is no duplicate content that is returned via different URLs. Here the more time the crawler spends figuring out your duplicate content.
  5. Get back links from websites that are crawled regularly by SERPS.
  6. You can also adjust the spider crawl speed using Google Webmaster tools.
  7. Use a Sitemap as it will help crawlers to crawl different pages of your website more easily.
  8. Check whether your error handling is done properly in case your website encounters an error don't make the crawlers figure out what has happened.
  9. Keep your Meta tags and Title Tag unique.
  10. Regularly monitor Google, Yahoo crawl rate for your website and try to understand what works and what doesn't.

All these above tips will help to improve crawl rate of your website. This will also ensure that each of your pages get updated in search engine databases regularly.

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posted by SEO Mafia @ 3:06 AM

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Wednesday, June 18, 2008

How to Succeed in Search Engine Marketing

OPT-IN-LIST and Targeted Visitors are the two secret weapons to achieve search engine marketing success with. It is the growth and prosperity of your e-mail list that will ensure more targeted audience and in the long run more sales and conversion rates. People buy from those sellers whom they trust and feel comfortable with. And there is no other better way of winning their trust as e-mail marketing.

One way of bringing more targeted traffic to your site for free is joint ventures partners. These are people who will like to do business with you and finding them is not so difficult if you begin with small marketers. And always keep a list of the successful joint venture partners that you worked with.

Another amazing way of succeeding in SEM is writing articles and submitting them to article directories as every article will link back to your site.And this will further improve your search engine rankings.

Not only this, you can join a marketing forum to bring in more targeted traffic as forums play a very major role in driving targeted traffic to your site.

Link exchange also is a beneficial tool of bringing in massive traffic to your site as your site's link on others' sites makes you visible to more and more people and also helps improve your website's ranking in search engines.

Similarly e-books and reports also act as viral online marketing tools as the readers have the flexibility to give away the book or reports for free to others and customize them with their own links.

Last but not the least, PPC or pay per click is also a way of increasing rankings and getting targeted traffic. But it is a paid method and you need to be very well versed with its ifs and buts before venturing into it.

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posted by SEO Mafia @ 12:38 AM

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