Wednesday, July 09, 2008

Search Engine Optimization Tips For Better Indexing of Your Website

If your website is frequently visited by the Search Engine crawler then it is the first sign that your site appeals to that Search Engine. One needs to design a website in such a way that Search Engines find it important and thus love to crawl it quite frequently.
You cannot force a Crawler to visit you website more often, but of course you can do things that would attract crawlers to your website. You can take following measures to increase crawl rate:

  1. Keep updating your content regularly - You need to update your website frequently, because Search Engines are looking for website with good amount of activity.
  2. Check for Server Errors: When crawlers reach your page you don't want to them to face a server error or an unreachable page, Webmaster tools can help you with this.
  3. Page Load Time: Crawlers have limited time to crawl your website; if it takes too long to index a single page then chances are that not all your pages will get crawled. So keep your pages light.
  4. Check the site internal Website linking: Be sure there is no duplicate content that is returned via different URLs. Here the more time the crawler spends figuring out your duplicate content.
  5. Get back links from websites that are crawled regularly by SERPS.
  6. You can also adjust the spider crawl speed using Google Webmaster tools.
  7. Use a Sitemap as it will help crawlers to crawl different pages of your website more easily.
  8. Check whether your error handling is done properly in case your website encounters an error don't make the crawlers figure out what has happened.
  9. Keep your Meta tags and Title Tag unique.
  10. Regularly monitor Google, Yahoo crawl rate for your website and try to understand what works and what doesn't.

All these above tips will help to improve crawl rate of your website. This will also ensure that each of your pages get updated in search engine databases regularly.

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